The brief
A specialty art retailer wants an own-brand watercolor range that sits between student and premium artist brands, with consistent packaging across pans, tubes and accessories.
How we approach it
We start with a curated palette, produce draw-down color charts for approval and then match each format, from half pans to 12 ml tubes, to the same shade card. Tins, sleeves and labels are developed together so the range reads as one family on shelf.
Typical deliverables
Approved color chart, pre-production samples of each format, packaging dielines and mock-ups, barcode labels, inner and master cartons with shipping marks, and pre-shipment inspection photos.
Timeline
Color development and sampling typically take 2-4 weeks, and the first production run 30-45 days after approval.
